21 Ways For Creating A Website Structure That’s Optimized For Seo

Using an online whiteboard like Creately you can build a central repository that can be easily accessed whenever required. Simple drag and drop interface and automatic drawing to create easy-to-understand site maps. Create an HTML sitemap that will contain links to important sections or all pages of the resource. Add different types of linking – contextual linking, use various scripts.

How do you write a website structure

All these advantages help to make your website easier to find. The keywords research is helpful as it helps you decide the types of posts you should be arranging. Furthermore, the analysis will also reveal the manner of search intent behind them. The development of the website follows with frequent updates.

Instead, opt for something easier on the eyes and on your search engine results. It’s not enough to make sure you have your pages labeled correctly with relevant keywords on your website – you need to include them in the URL as well. At this stage, you’ll likely have a long list of keywords, all of which may not be relevant to your business. Only keep a select https://globalcloudteam.com/ few words that apply directly to your business and the products or services you offer. Weblike organizational structures pose few restrictions on the pattern of information use. In this structure the goal is often to mimic associative thought and the free flow of ideas, allowing users to follow their interests in a unique, heuristic, idiosyncratic pattern.

Steps To Plan & Create A Website Structure With A Site Map

Run an analysis of a major competitor site and go to Pages in the Organic traffic research section. Here, you can see all pages and subdomains and filter them by traffic share and number of keywords. Export the results in .xls or .csv to examine the structure by URLs. Also, you can check which particular pages of your competitors show the greatest results in search, what’s their place in the website structure, and what keywords they use. You can get all of this information using SE Ranking’s Competitive Research.

Think carefully about how you structure your navigation menus and use these as an opportunity to place your main pages in front of your users. Think about these as more in-depth pages that answer specific questions about the broader topic. These pages should then link back to the main pillar page—this helps create a solid understanding of how your content is connected. “Google won’t have any way of determining which of these pages are most important.

What Is Search Engine Optimization Seo?

Crawler-friendly websites have a good structure and therefore are ranked higher by engines. After internal linking, breadcrumbs are the ultimate way to show your website’s architecture. These links show a page’s parent pages all the way to the home page. They’re typically placed above the page’s title and have arrows showing the path to the current page. One internal linking caution you should exercise, though, is not stuffing keywords into your link’s anchor text. This is called black hat SEO, and to prevent it, Google has created specific algorithms to punish this kind of behavior.

Before building the website structure, you need to do keyword research that will help you know more about the needs of your target audience. A clear and logical structure is the first thing that needs to be turned over in mind before the work on the website gears up. Correct website structure positively influences search engine ranking and users’ perception of your website. A writer who knows how to do this is valued much more than a neophyte who does not understand how the Internet works and how people read online texts. Of course, knowledge of the structure is only the beginning of a successful authoring activity, but there will be no continuation without it. The description is, in fact, the same annotation, only not in front of the text itself but also the search engine.

Easily Incorporate Website Structure In Your Designs

From here, you can drag and drop different pages into the template to organize the structure of your website. Once you’re done, and you’re happy with the way your visual sitemap looks, you can export it as an XML file. You can even look at the code on different websites by adding “/sitemap.xml” to the URL.

How do you write a website structure

Now try to sketch a rough sitemap — have a bubble for each page on your site, and draw lines to show the typical workflow between pages. You might also want to include notes about how things might be presented. Bear in mind that you’ll have a few elements common to most pages — such as the navigation menu, and the footer content. If your site is for a business, for example, it’s a good idea to have your contact information available in the footer on each page. A website developer is your best bet when it comes to designing and developing a website’s structure. They may work alongside other professionals, like UX/UI designers.

If your nonprofit organizes program by the age of your constituents, this sample website structure can help, including the option to add or remove a blog. Use our sample sitemap and website tips to create a structure that appeals to supporters and participants.View the Driven by Programs structure. When using this guide, it’s important to remember that no two nonprofits are exactly alike. We definitely want this guide to help you with your website structure, but it shouldn’t be a straight copy and paste for your website. Website structure is a central piece of anyhighly effective nonprofit website. You could have thebest contentin the world, but if that content is tough for your visitors to find, they won’t hunt for it.

It doesn’t take much effort to get a few clicks deep, change your mind, and decide to go another direction. Calling it freeform would be a bit far but this is a more relaxed way of navigating. The best structure is the one that works for you and your audience’s needs. Whether you choose hierarchical, sequential, database, or matrix, make sure to keep user experience, SEO, and market research in mind. Website structure impacts your UX and SEO, which means it’s crucial for getting traffic and your overall online success.

You need to categorize and link your posts and products so they are easy to find. New visitors should be able to instantly grasp what you’re writing about or selling. The important pages are likely to be higher up in the site architecture and the lesser-used website pages will be lower in subpages.

For Search Engines – a good website structure can make your content more easily crawled by search engine bots. It also facilitates seamless internal linking, and prevents content duplication. There are Categories, that can be hierarchical, and Tags, which are stand-alone labels. They create a classification system for the post types which makes it easier for users to find the content they are looking for. When the information on a website is well structured and is supported by a relevant design, everyone is happy – the site’s owner, the users and search engines.

“Extensive keyword research is key to an SEO friendly architecture,” says Jaywing‘s Ash Terry. “I’m a strong believer in having a site’s main pillar page live on the root domain, and then build the supporting articles off of that URL,” writes Levi Olmstead. “When creating an SEO friendly website structure, you must use logic to group products and buying styles together,” writes Marketing Labs‘ Matt Janaway. Develop a clear hierarchy and text links that help the users move from page to page within your site. She works hard to ensure her work uses accurate facts by cross checking reputable sources. She is the lead author for several prominent websites covering a variety of topics including law, health, nutrition, and more.

Types Of Website Structures

I’ve consulted with so many website owners who are intimidated by this concept because sitemaps are considered a technical component of SEO. But in all reality, you don’t need to be a tech wizard or have a tech background to create a sitemap. One of the first few major hurdles to creating an actual website if you’re just starting out getting clear how you should structure your HTML content. Andreea Dobrila is a proven SaaS Copywriter & Conversion Optimizer. She has been featured in articles published on BigCommerce, G2 Crowd, Wikipedia, Orders2me, and many others. She’s on a mission to provide restaurant owners with all the marketing tools & resources they need to skyrocket their sales.


Shoot for ~85% accuracy with your website’s structure beforecreating a clickable prototype of your website. Unlike your primary nav where the number of elements should be concise, secondary/tertiary levels of content is somewhat unlimited — within reason of course. The challenge with multiple levels is designing menu systems that allow for easy scanability and findability.

Website Structure Requirements

As in any competitive business, you should pay attention to the way your competitors do business. In practice, there is often a situation when an entrepreneur neglects these simple but important rules, creating the website structure solely by intuition. Such actions often lead to wasted time and lack of results. This provokes unnecessary costs, audit and repeated development of the entire site, focusing primarily on the correct structure. Planning the website structure is a very time-consuming process.

A website’s structure refers to how the site is built up, how all the single subpages in it are linked to one another, and what hierarchy is followed. A good structure will make finding information intuitive and easy to use. At the same time, websites need to follow best industry UX practices and user habits and expectations, so freedom is quite limited. The website structure is key to how information is accessed and used by the target audience. Therefore it has to be built according to a large number of rules. An XML sitemap is designed primarily for search engine crawlers.

Not all the results will be suitable for creating the website structure, so it’s better to set a filter, excluding queries that don’t relate to purchases and types of bathrobes. Keyword Research – create a separate page for each group of keywords. Pages with keywords from the same supergroup should be combined into one structure. We created WriteMaps to help you plan your website structure and make decisions visually on content priority. Avoid manual paper-based website planning methods that are slow to make changes to and hard to share.

A good website architecture makes it easier for search engines to crawl your site and find new pages faster. Structure your site in the right way, and it’s easier for the search engines to understand and rank your content higher on the SERPs. Your website’s primary purpose is to put your products or services in front of your target audience, such as your next customer or client. That means that your users should be at the heart of everything you do. Following the SEO best practices when it comes to structuring your site is crucial.

Who Is Qualified To Design A Website’s Structure?

There’s software available online that can help you do this. Just run a quick Google search for sitemap validation, and you’ll find something. Then you have to ask yourself where your homepage links to. You likely already have this figured out based on the menu options on your site.

The important thing is that the menu should be easily accessible on both desktop and mobile devices. An effective structure helps make content more relevant for search intents. It allows for a better distribution of content across the web pages according to different topics and queries. Hero sections are used to help convey your products and services to your visitors on your homepage. You can use different elements such as sliders to help give your visitor as much information as possible while capturing the lead with a classy call to action. Every page you create other than your homepage or landing pages are termed as “interior pages”.

The important thing to remember is that you need to involve SEOs, UX designers, and content specialists to work on an effective site structure. This way, you won’t miss a thing and a website will be both user website structure and search engine friendly. Keyboard users can browse pages and their sections more efficiently. Otherwise, users have to press the tab key multiple times to navigate through all links in each section.

Writing, in general, is hard work—writing content for your website, even more so. But remember, you don’t need to write perfect texts first time around! Once your content is live, you can domonthly website checksto monitor and optimize its performance. With these tips, you’re prepared to create effective content that resonates with even the most flighty and time-pressed of internet readers. An easy-to-read chart or graph can also do a better job of explaining a complex topic than text alone.

The goal is to build a hierarchy of menus and content pages that feels natural to users and doesn’t mislead them or interfere with their use of the site. The key here is that you’re not actually designing the user interface , you’re identifying thetype of content. This identification helps guide the content curation process and warms the engine for wireframing your content down the road. Sitemapping is the visual process of outlining a website’s structure, high-level functionality and navigation scheme. The end deliverable can be a sketch, image, PDF, or presented in a tool likeSlickPlan. Once you’ve got ideas around topics, it’s time to move into more detailed keyword research to map out pages and posts to sit within the topic clusters you define.